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How TikTok Shop is actually run.
Field notes from running shops for 7 to 9 figure brands: the unit economics, the creator systems, the paid plays, and the turnarounds. The mechanics, not the motivation.
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TikTok Shop agency vs freelancer vs in-house in 2026
TikTok Shop is operations-heavy from every direction. Start with the right agency, plan an in-house team of 3+ later, and never run it on tools alone.
How TikTok Shop agencies charge in 2026
The price ranges for retainer, commission and hybrid deals, and the six things that decide whether an agency is worth any price.
How to choose a TikTok Shop agency in 2026
Shortlist three, send each the same numbers, and hire the one whose diagnosis and 90-day plan hold up when you check the math.
The margin gate: the math to run before you launch on TikTok Shop
Fees, Smart Promotion, creator commission and ads stack up fast. The one check that tells you, before launch, whether a product can ever turn a profit on TikTok Shop.
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20 min · your real numbers · no pitch