Knowledge Hub
Field notes from running shops for 7 to 9 figure brands: the unit economics, the creator systems, the paid plays, and the turnarounds. The mechanics, not the motivation.
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FeaturedHalf of TikTok Shop failures are unit economics, not content. The exact calculation, fees and commission included, that decides whether a launch can ever be profitable.
FeaturedThe exact sequence we run in the first 72 hours: creator seeding, the first paid trigger, and the signal that tells us it's working.
FeaturedOne brand, stuck at £1.5k a month for a year. The diagnostic that found the bottleneck, and the 90 days that followed.
The volume math behind a full feed: why last month's videos still do the heavy lifting, and what that means for your creator budget.
Micro, mid, and anchor creators, each doing a different job. The stack that keeps the feed full without paying for volume twice.
Paid spend before proof just burns the budget faster. The gate we check before a single dollar goes to GMV Max.
Every video gets a number before it gets a dollar. The scorecard, and why it keeps the system honest.
GMV Max isn't always the answer. The signal that tells you when to hand the wheel to the algorithm, and when not to.
A vague brief costs a full revision cycle. The template that gets a usable first cut, most of the time.
Not the content. Not the creators. The setup mistake that kills a launch before the algorithm gets a fair look.
The four numbers that matter on a GMV Max dashboard, and the ones that are just noise dressed up as a metric.
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20 min · your real numbers · no pitch